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Channel: shoppers – Retailing: From A to Z by Joel Evans
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Do YOU Understand the “Me” Marketplace?

As we have noted several times before (for example, see 1, 2, 3, 4), greater personalization is essential in today’s highly competitive, multichannel retail marketplace. With this in mind, consider...

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How the World’s Population Is Changing

For many large retailers, understanding the shifts in the global population is imperative. Take a look at this video to learn more.    Filed under: Global Retailing, Part 1: Overview/Planning, Part 2:...

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Are These Shoes Meant for Shopping?

Over the years, retailers have done lots of research on shopper behavior. including eye tracking and facial recognition. Now, we can add shoe (foot) tracking to the list of research techniques used by...

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